The name SURI comes from Dor's middle name, making the brand deeply connected to their family story. Together, we bring the perfect balance of creativity and strategy. We both hold degrees in Business Management — Dor with a background in design, and Alon specialising in strategy and user experience.
After years of research, learning, and a desire to reimagine Judaica for a new generation, SURI became a home for objects that carry heritage, beauty, and purpose.
Our story is rooted in our connection to Israel, its heritage, and its people. As proud Israelis who served in the Israeli military, we carry forward the values of pride, resilience, dedication, and responsibility in everything we create at SURI.
SURI is rooted in Jewish identity, Israeli creativity, and pride in tradition. For us, Judaica carries memory, family, celebration, and belonging - while bringing beauty and meaning into Jewish life today.
Today, SURI is a curated marketplace for modern Judaica, bringing together exceptional artists, designers, and makers under one roof.
SURI gathers objects that bring Jewish life into the home with beauty, warmth, and intention. Each piece is part of a wider world of ritual, design, celebration, and everyday meaning.
Different forms. Different voices. One shared purpose: to make Jewish tradition feel elevated, personal, and present.
We believe beauty carries meaning beyond the home. SURI is committed to supporting organizations that strengthen Jewish life, community, and connection.
Through this initiative, we hope to give back to the people and causes that help preserve tradition, support one another, and carry Jewish life forward.
Honoring the rituals, stories, and objects passed through generations.
Bringing Judaica into contemporary homes with clarity, beauty, and ease.
Curating pieces that feel personal, lasting, and connected to Jewish life.
A thoughtful eye for Judaica
Not everything makes it into SURI.
Every work is selected with care - for its artistry, craftsmanship, materials, finish, and ability to bring Jewish identity into modern life.
We believe Judaica should never feel like an afterthought. It should feel like part of the home: beautiful enough to display, meaningful enough to keep, and timeless enough to pass on.
SURI currently has two websites: a worldwide website and an Israeli website. Both are part of the same SURI brand and share the same vision, while serving customers in different regions.
