About Us

Welcome to SURI

We are the world’s modern, classy, and chic online store that modernizes and elevates Jewish tradition.

My name is Alon Babakobi, and I am proud to introduce SURI, named after my wife’s middle name, Suri. I was born in Israel to an American mother and an Israeli father. Fashion and design have always been integral to my life. With a background in fashion and business, I eventually became a personal shopper, helping others express their unique styles.

I have always envisioned a home adorned with beautiful Jewish ceremonial objects. Celebrating holidays, especially Shabbat, holds a special place in my heart, yet I struggled to find modern pieces that resonated with my aesthetic. This realization highlighted a significant gap in the market—there are few companies offering stylish and contemporary Jewish items.

At SURI, our mission is to modernize and elevate tradition by creating a Jewish art marketplace that showcases fashionable, modern, and even vintage items that we can proudly display in our homes. We are passionate about bridging the widening gap between young people and Jewish tradition. By making traditional aspects more attractive, desirable, and approachable, we aim to engage the younger generation and ensure the continuity of our cultural legacy.

In a rapidly advancing world, innovation is key to preserving our culture. We believe that by connecting with the youth, we can protect the entire Jewish community and pass down our rich heritage. As a man with a deep appreciation for fashion, it has been a dream of mine to design modern Jewish art and exclusive collections that resonate with today’s aesthetic.

SURI offers products across all price ranges, ensuring that you will find something special, whether it’s an everyday essential, a thoughtful gift, or a unique piece of art. Our team is dedicated to providing a top-notch shopping experience, making our website fun, hassle-free, and intuitive. Our associates are always available to answer any questions you may have about our products and services, ensuring a seamless journey from browsing to ordering and receiving your items.

Being part of the SURI community means embracing the modern and beautiful aspects of Jewish houseware while honoring and protecting our culture. Explore our product catalog to discover what we have in store for you.

Join us in creating something new for our children, friends, parents, and family. Follow and support us! Your small actions can lead to significant change!